CHIVAS 18 AND PININFARINA UNVEIL NEW LUXURY LIMITED EDITION
Chivas Regal 18 Year Old, the world’s best blended Scotch whisky1, has announced a new chapter in its partnership with Pininfarina, the prestigious Italian design company renowned for its craftsmanship and cutting edge design. Following two successful years of the collaboration, Chivas 18 by Pininfarina Chapter 3 is an elegant metallic gift tin offering impactful on-shelf stand out.
Combining their shared values of craft, style and tradition, Chivas 18 and Pininfarina have created a dynamic gift tin using one fluid curve, which highlights the luxury Scotch within. Marrying form and function, the limited edition echoes the aerodynamic creations of Pininfarina with a unique cut-out in the twisted casing to display the golden hues of the whisky. This simple design suggests the harmony of flavour, while the packaging represents harmony of line – the result is Chivas 18 by Pininfarina Chapter 3 which is an effortlessly classic design.
Speaking of the collaboration, Chivas Regal Global Brand Director, Richard Black said: “We are pleased to unveil Chivas 18 by Pininfarina Chapter 3, the next edition for our outstanding partnership. Every chapter has brought a new and exciting creation, each proving hugely successful, while being as usable as they are enjoyable. The Chivas 18 by Pininfarina Chapter 3 is a beautifully designed celebration of form and function that resonates with our shared values of understated luxury.”
Paolo Pininfarina, Chairman of the Pininfarina Group said: “The new creation Chivas 18 by Pininfarina Chapter 3 is a superb piece of design. Over the last three years, we have enjoyed working with Chivas 18 immensely. Although we come from different backgrounds, it is impossible not to recognise the craftsmanship and ethos shared between our two brands.”
The Chivas 18 by Pininfarina Chapter 3 gift tin will be launching globally from October 2016 for the RRP USD$75.
1According to the 2014 Trophy Award for the Best Blended Scotch Whisky at the International Wine and Spirit Competition
About Pininfarina Pininfarina Extra: With a history dating back to 1930, Pininfarina is based on values of creativity, experience and innovation without forgetting tradition. It combines avant-garde style and technical solutions aimed at functionality.
If Pininfarina is known worldwide for car design, Pininfarina Extra (a Company specialized in product and interior design, architecture, nautics and aeronautics) expresses its design philosophy in all areas of life where beauty combines with elegance, essentiality and comfort. Founded in 1986 and led by Paolo Pininfarina, President and CEO, Pininfarina Extra has its headquarters in Cambiano (Turin) and a branch in Miami (Florida).
Its partners include Acer, Alenia Aeronautica, Ares Line, Barakà, Bovet, Calligaris, Chivas, Coca-Cola, Costa Coffee, Cyrela, DeAgostini, Desarrollo Mor, Far East Organization, Gorenje, Jacuzzi, Juventus, Lavazza, Leitner, Magnat, Paqualotto, Petronas, Philip Morris, Primatist, Schaefer, Snaidero, The Bridge, The Related Group, Uffix, Unilever and other international leaders. www.pininfarina.com
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About Chivas Regal Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others. The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the Global Travel Retail exclusive, Chivas Brothers Blend. In October 2014, Chivas Regal announced the addition of a fifth permanent expression in the Chivas Regal family, Chivas Regal Extra, a new blend with a unique richness derived from selective maturation in rare ex-sherry casks. In 2015, the iconic brand welcomed the pinnacle of the range with the introduction of the new ultra-prestige blend, Chivas Regal The Icon. www.chivas.com
About Chivas Brothers Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s No. 2 in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the single malt whisky that set the standard; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch. www.chivasbrothers.com @ChivasNewsRoom
About Pernod Ricard Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of € 8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier‐ Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index. www.pernod-ricard.com