THE GLENLIVET UNVEILS PEAT-INFLUENCED EXPRESSION FOR THE INNOVATIVE NÀDURRA RANGE
The Glenlivet has launched a third expression for its celebrated Nàdurra range, as it continues to honour the historic traditions of making single malt whisky through new and innovative cask finishes. The Glenlivet Nàdurra Peated Whisky Cask Finish is the first release to have a subtle, smoky taste profile, having been finished in American oak casks that have previously held heavily-peated Scotch whisky.
Bottled at 61.5% ABV cask strength, The Glenlivet Nàdurra Peated Whisky Cask Finish is inspired by the authentic production processes used at The Glenlivet Distillery by its founder, George Smith, who originally used peat smoke to dry the malted barley. Finished in peated casks, the classic, smooth and fruity house style that has made the range so famous has been enriched with gentle, aromatic smoky notes, to offer a brand new The Glenlivet experience to whisky enthusiasts. The expression will also be available in Global Travel Retail at 48% ABV.
Available in nine domestic markets, including USA and France, and Global Travel Retail from October 2015 at US$89 (or local equivalent), the release follows the launch of The Glenlivet Nàdurra Oloroso and The Glenlivet Nàdurra First Fill Selection in 2014. The Glenlivet craftsmen individually nosed each cask to ensure the perfect balance between fruit and smoke in the whisky, which has been bottled in small batches with no chill-filtration to offer the complexity, full body and distinctively creamy texture of a whisky that has just been drawn from the cask.
Alan Winchester, Master Distiller at The Glenlivet, comments: “I’m delighted to present the purest expression of The Glenlivet, which pays homage to the distillery’s legendary past. Nàdurra captures the original passion behind George Smith’s distillery, which inspires us to create new flavour journeys for consumers so his spirit remains alive today. The Glenlivet Nàdurra Peated Whisky Cask Finish demonstrates this beautifully, with its warming mouthfeel, swirls of vanilla cream and subtle traces of tangy smoke, and I hope that whisky enthusiasts now and in the future enjoy this rare taste that echoes of the past.”
Nikki Burgess, Global Brand Director for The Glenlivet, added: “Interest among whisky fans for new, original and well-made single malt Scotch has continued to grow in recent years, and we at The Glenlivet are proud to have set the benchmark for quality and innovation. The Glenlivet Nàdurra range has enjoyed a cult following due to its rich craftsmanship story and commitment to traditional 19th Century production methods, and with releases such as The Glenlivet Nàdurra Peated Whisky Cask Finish we hope to inspire more and more increasingly discerning drinkers to learn about the craftsmanship, provenance and heritage of ‘the single malt that’s started it all’.”
The Glenlivet Nàdurra Peated Whisky Cask Finish is presented in refreshed packaging, first introduced in April 2014, which emphasises the artisanal nature of the range. The design includes a prominent batch number, cask-like stamps and a more visible translation of the Gaelic word, Nàdurra – meaning natural – to illustrate the essence of the brand.
NOTES
The Glenlivet Nàdurra Peated Whisky Cask Finish Cask Strength (61.5% ABV) tasting notes:
Colour: Amber gold
Nose: A burst of soft red apples, citrus zest and aromatic smoke
Palate: Rich tangy marmalade, creamy vanilla toffee and a distinct toasted smokiness
Finish: Complex, lengthy and spicy, with layers of subtle smoke
The Glenlivet Nàdurra Peated Whisky Cask Finish (48% ABV) tasting notes:
Colour: Amber gold
Nose: A perfect balance of fresh, ripe orchard fruit, sweet vanilla cream and delicate wood smoke
Palate: Notes of rich honey and subtle vanilla, with a sweet, tangy smokiness
Finish: Long and developed, with vibrant notes of fresh fruit and spicy smoke
About The Glenlivet
Created by George Smith in 1824, The Glenlivet is the original single malt Scotch whisky, renowned for its smooth and fruity flavour profile. Today, The Glenlivet is the No.1 single malt Scotch whisky in the world including in the USA, the world’s largest malt whisky market. The Glenlivet is also the biggest contributor to the volume growth of the single malt category worldwide, adding more than any other single malt whisky brand over the last five years. As the single malt that started it all, The Glenlivet is committed to continuing its legacy for crafting single malt whiskies of outstanding quality and has led innovation within single malt in recent years. Standout initiatives include the release of The Glenlivet Alpha, a mystery single malt, and the creation of The Guardians of The Glenlivet, an online hub for fans to engage with the brand and each other. www.theglenlivet.com
@TheGlenlivet
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin – plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.
www.chivasbrothers.com
@ChivasNewsRoom
About Pernod Ricard
Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index. www.pernod-ricard.com